Digital marketing has changed the way we view technology today. Before years ago, it seemed impossible to know the strategies used by our competitors. But today, it is a different story.
And if we talk about SEO, there are plenty of ways that provide us valuable insight information about our competitors.
With the help of this SEO competition analysis guide, you can find out who exactly your competitors are, what works better, and which activities are generating more traffic for them. So that you can make a powerful SEO strategy for your own that will get results fast.
What is a competition analysis?
Competition Analysis is the marketing strategy where we search how many competitors we have and how much potential market they grabbed, which includes monitoring and evaluating the ways through which your competitors acquire, convert, and retain their customers.
What is competition analysis in SEO?
Marketing experts agree that, for a customer, their online journey begins when they type by specific keywords looking for required information. It is no rocket science that the first few results that appear as results in the engine attract the entire traffic leaving a slim chance for other websites to be even noticed.
So finding organic competitors who are ranked for keywords that are related to your business or service, analyzing their SEO Strategy, like what is their target keywords, top organic keywords which generate a lot of traffic for them, top pages, their content quality and so more.
Why should you do a competitive analysis?
“Better than shooting arrows in the dark, see where your competitors have achieved their goals by shooting arrows.”
Competitive analysis is an essential step before creating an SEO strategy because you can take advantage of your competitor’s research and strategy.
After the competitive analysis, you will be able to find what’s everything that is ranking your competitors in the search engines. Most valuable and lesser difficulty keywords, hidden backlink opportunities, content ideas. and much more.
How to do it in a right and effective way?
Let me walk you through the steps to a perfect SEO competitor analysis. To make it more effective and easy, I have created a template where you can put all the information that you will collect with these steps.
Step-1 Find out who is exactly your Competitor:
You will agree with us on the point that you are not the only marketer out there. Yeah! Other companies are up against you wanting to make money just like you do. These are direct competitors.
Discover your competitors through Search Engine by Googling with your seed keywords and observe who shows up in the search engine result page (SERP).
A most common mistake that most of the SEOs do in their beginning state they list out all the relevant websites or businesses in their competitive analysis list.
Here are some factors that you need to know before making competitors list to find exactly who your competitors are.
Factor 1: if your domain authority is 25 and you have found a website that is most relevant to yours, which has 90+ domain authority then that is not your competitor because according to many experts, you can compete for only those websites which have 30+ extra domain authority than yours. so in this case you can compete for those which have less than or nearly 55 domain authority.
Factor 2: If your competitor’s global rank is very high, then it is difficult for you to compete. So try to make a list of competing websites whose global rank is nearly 5k higher than yours.
To check global rank you can use similarweb
Now list out on a spreadsheet (you can copy a template from here)
Step 2 Find and list out strengths of your competitors using following matrices:
If you want to outshine your competitors in SEO, then you need to research the strength of your competitors in terms of backlinking, numbers of organic keywords, referring domains, monthly traffic, social media campaigns, speed of the site, on-page SEO and so much more.
The reason for this is because if you will not know the strengths of your competitors, then how will it become possible for you to plan the winning strategy accordingly.
Hence it can be said that if you want to be on the top, then deep research and understanding of your own and competitor’s SEO is a must.
There are many free SEO competitor analysis tools as well which can help you do the same.
Pagespeed Insights : for webpage speed test
Ubersuggest : to check estimated organic traffic and keywords
ahrefs backlink checker : to find out total backlinks, referring domains.
Seobility : for on-page score
Step 3 Find and note the organic keywords of all your competitors:
It is very important to keep a thorough track of the top-ranked keywords, which are related to the services you provide to your potential customers and your competitors get organic traffic from which keywords.
Keeping an eye on all these keywords will also help you to plan proper and beneficial SEO strategies as we know that when it comes to SEO, keywords are most important for everyone.
Along with keywords you need to note the search volume, keyword difficulty, or SEO difficulty.
Step 4 Make a list of all top pages with their top keywords
Do you know the top pages of your competitors that get a lot of traffic, and what are the keywords on these pages? If not, you will miss a sure shot of traffic opportunities.
Finding the top pages of your competitors will be an advantage for you as it will help you to find the topics in which you can easily over-rank them by making better content from them.
Step 5 Check your competitor’s broken links and list out if have
It is rare to find a broken link from your competitors with a good amount of backlinks, but if you get it, this will be an opportunity for you as you can create better content from them and reach out directly to their backlink providers by email and notify them of the broken link with a replacement resource created by you.
Step 6 Content analysis of your competitors is also very important
The next step, which is also very important when it comes to competitive analysis is studying and analyzing the quality of content your competitors publish. By doing this, you will be able to know what the consumers or customers like to read and what interests them the most.
You should also make a note of how frequently your competitor publishes the content on their website and social media platforms. Content analysis will also let you know about the places where your content is lacking so that you can adopt the necessary changes to grab the market.
Step 7 Social media activity analysis
In today’s date, it can be said that almost 85% of consumers are very active on social media platforms and this is probably why these platforms are the best if you want to connect with new customers and keep up with the existing customers as well.
Therefore, don’t forget to keep a regular tab on the social media activities done by your competitors. All of this would also include checking how frequently your competitors are posting on social media, what type of content and strategies they use and lastly how many likes/ followers they have for their business.
What to do after competitive analysis?
Assuming that you are now completed with the process of competitive analysis, the next thing to do is make an action plan so that you can outrank your competitors.
All you have to do is strategist your SEO practice (Content creation, Organic Keywords, Backlinks, Social media management, etc.) in such a way that it helps you to generate more targeted and relevant traffic.
Here are some questions that you need to ask yourself before making an SEO strategy.
= How frequently you need to publish a post on your website.
= What types of content you are going to create after analyzing your competitor’s content.
= What are the best social media platforms for promoting your content?
= What will be your strategy for increasing backlinks?
= How you will use all found profitable keywords that get traffic to your competitor.
You have read all the competitive analysis steps that will help you build a powerful SEO strategy. And my advice is to absorb all the detailed information about the contestant as stated above, and start on the same so that you don’t waste any more time and the sooner you start, the better the result will be.
I think you have already tried or done some things in these steps. So tell me what steps you have taken and what your next step will be.
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