As you well know that there are plenty of factors in SEO, in which technical SEO is also a big factor to search engine’s first-page winning and getting more traffic.
If you are doing very well with content creation, and link-building, but if you ignore some technical aspects, this mistake can smash down all your efforts. So in this technical SEO checklist, you are going to learn all the essential technical SEO factors.
Brief Introduction to Technical SEO
Technical SEO refers to making a website visible for modern search engines by improving all the technical aspects of a site. Included making a website easy to crawl, indexing, faster to load, rendering, well architecture, and understandable for Search Engine.
1. Make sure your protocol is secure - HTTPS
HTTP (Hypertext Transfer Protocol) is a structure for transferring and receiving information on the web, HTTPS or Secure HyperText Transfer Protocol is a secure version of http, it was established to sanction secured transactions and authorization over the web, exchanging information, like credit card numbers or access, requires security to avert unauthorized entry through HTTPS.
Here are some resources that will help you to learn more about https:
2. Set up correctly the 301 Redirection
Redirection is the process of forwarding any user and crawler from a URL to a different URL, and 301 redirection is a type of redirection in which we tell the browser that the old url has been permanently redirected to a new url. And 301 redirection is essential for SEO because it passes 90-99% of the link equity (ranking power) on the redirect page.
Here are a resource that will help you to learn more about https:
3. Test Robots.txt file to show google right content
To set the robots.txt file, you need to write the robot instruction code in a .txt file and place it in your root directory, it is very simple, but it is also fragile.
Well this is required for all websites and especially for large websites which have lots of pages as it helps in optimizing the crawl budget.
Here is a resource that will help you to learn more about robots.txt:
4. Review your Sitemap to avoid being outdated
If your sitemap is not up-to-date, you can provide incorrect data to the search engines, because through sitemap we tell search engines which pages are important for showing search engine result pages, and search engines understand that all pages are important for showing in search engine result pages that have been submitted by Sitemap, so the search engine gives first priority to indexing pages submitted by Sitemaps.
Make sure that you do not submitted those pages that are not important to showing search result pages and get it block by using meta robots “noindex,follow”
Here are some resources that will help you to learn more about sitemap:
5. Optimized your Crawl Budget
The crawl budget is the number of crawled and indexed pages by Googlebot on a website within a certain time frame. but if you not have a big site ( 10k + pages ) Than you don’t need to worry about it, and if you have a big site or a type of site where you will going to post daily basis so pay attention on how much time bots take to crawling and indexing for all the pages.
Here are some resources that will help you to learn more about crawl budget:
6. Identify and fix any crawl error
As you can see all the crawling related errors in the coverage section of the search console can be the same or different types of errors, some of which may be important and some may not, but you need to fix all these (Coverage, mobile usability, and AMP) errors.
Here are some resources that will help you to learn more about crawl errors:
7. Verify Indexed Content
Each search engine extracts its results from an index, and if a web page is missing from that index, it may not appear explicitly in the results. Because of this, an indexing problem can completely ruin all your high-quality content and on-page optimization work.
To see which pages are indexed, go to the search engine and search by putting “site:” before your domain, (site:mjsingh.in) all the pages that appear in the search results are indexed.
Here is a resource that will help you to learn more about Indexing:
8. Set up your AMP the right way
According to official Google statements, more than 50 percent of search queries globally now come from mobile devices, and its percentage is increasing day by day. and If it does not load within two seconds, approximately half of all users will leave the site. Just two seconds!
This means that if your site does not load fast (within one or two seconds) then you will get a high bounce rate, which will affect your ranking.
Here are some resources that will help you to learn more about AMP:
9. Use Structure Data
Structure data is essential for SEO because, through structured data, you tell the Search Engine that what is your page is about and the search engine will be easily understood about your pages and website, and the result will be ranking for a relevant query.
Here are some resources that will help you to learn more about Structured Data:
10. Meta title & description for all pages
If you don’t have a meta title and description for all your main pages in the right way, then it will directly affect your click-through rate, and CTR is also a big factor for ranking. So consider that you have a meta title and description for all pages.
Here is a resource that will help you to learn more about meta title & description:
11. Check the broken links and fix
There should not be any broken link in your site, even if that link comes to your site from another website or goes from your site to another site, if it happens, it spoils the user experience. It is important to check and fix broken links from time to time and to avoid this you can try on your behalf not to change any link on your site and if you change then you must use 301 redirect.
Here are some resources that will help you to learn more about Broken link:
12. Make sure your site loads fast
Would you like to use a site that takes time to load and you have to wait? no at all ! You will immediately leave that site and move to another site. The same thing applies with people visiting your site, if it takes time for your site to load, visitors will leave your site and move to another site and this will increase the bounce rate for your site. And search engines will understand that visitors are not liking your content, and this can negatively affect your ranking.
Here are some resources that will help you to learn more about Site Load Speed:
13. Test Mobile friendliness and fix
As you know nowadays mobile searches are increasing, according to Google about 50% of searches are done from mobile devices and if your site is searched by mobile and its design is not optimized for mobile then you will lose those visitors who coming from mobile devices.
Here is a resource that will help you to learn more about Mobile Friendliness:
14. Solve duplicate content issues if have
You need to find duplicate content in your site, as this can confuse the search engine with how much priority it gives to which page content, and this can negatively impact your page ranking. So a solution for this is that the canonical tag should be used for the page which has your main content or the page you want to keep as the main content.
Here is a resource that will help you to learn more about Duplicate Content:
As you have seen, there are many technical factors that you need to check and improve, but you do not need to check and work on all these things on a daily basis you can check all these once a month, and when you find that any aspect needs to be improved, then you can start working for those particular factors.
What part of your website were you ignoring so far and what would be your next step?